Assessing School Image

Developing a positive school image is important for all stakeholders. This questionnaire will help assess the strengths and weaknesses in your school's image.

Questionnaire for assessing school image

A positiveschool image is important for all the stakeholders of the school. The process of establishing an effective learning environment involves looking into the perceptions of principal, staff, students, parents and the community in which the school is located. Different groups will have different perceptions of the same school. To assess the image we need to first map the strengths and weaknesses of the school.

This questionnaire has 40 items, reflecting the five dimensions of school image. The five dimensions which have been taken are:

1. Leadership style of Principal and quality of faculty and academic course
2. Students' achievement profile - achievement of current students and success of alumni
3. Infrastructure of school
4. Parental involvement and cooperation with local community
5. Pastoral care of students

Tick in the appropriate box:

A – Very Important : B – Not so Important : C – Not necessary

No. Dimension of school image A B C

1. The school is in a good locality
2. There is a large playground
3. The school building is well ventilated.
4. Sports is an integral part of the curriculum
5. The academic programme is of high quality
6. The school has an affordable fee structure
7. Range of extracurricular activities are large
8. Fee concessions are given to the poor and deserving students
9. The school gets good results in the public examinations
10. The Principal has a good reputation
11. The faculty are known for their academic strength
12. Non-teaching staff are cooperative
13. There are facilities to help academically poor students after school hours
14. There is a professional counselor attached to the school
15. Moral science is a part of the school curriculum
16. Free medical check up, ,dental camps etc are organized regularly
17. There is an active Parent Teacher Association
18. Parents are involved in the activities of the school
19. Students are encouraged to pursue higher education
20. Career placement opportunities exist for needy students
21. The school hosts inter /intra school competitions
22. The alumni of the school are well placed
23. The alumni are involved in promoting the school’s activities
24. Students are encouraged to participate in extracurricular activities
25. Community interaction is welcomed
26. Latest technology is used in teaching
27. The school has well established donors from society
28. The school is actively involved in community work
29. Scholarships and medals are awarded to deserving students
30. Students have no difficulty in getting admission in college courses
31. Care is taken to help the learning disabled learn at their own pace
32. The school offers electives which are not available in most schools
33. The teachers are fully qualified and trained
34. Students are encouraged to keep pace with world affairs
35. Quizzes are organized regularly for students
36. The Principal enjoys a good working relationship with the staff
37. The Principal and the community work towards a common vision
38. Good etiquette is stressed on by the management
39. There is a long waiting list to get admission in the school
40. Children from all socioeconomic background are welcomed into the schools

To get relevant and objective results the school can be assessed as perceived by students, staff, parents and the public. This will help highlight what are the areas which could be strengthened. Suitable strategies can then be planned to improve the school image.

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